Void Bar

A Celestial Branding Suite

The Void is a conceptual experiential bar, an innovation in the nightlife industry centered around the consumer’s experience, promoting interaction with alcohol as a bonus, thus making 'going out' more personal. Centered around the premise of stepping through the door and being transported to another time or place, the bar makes this concept a reality- and differentiates itself from the tired and traditional -with shifting themes, changing the decor and menu four times a year. The Void features a full lounge that serves drinks and food, encouraging customers to sit and relax around communal tables or in more private, curtained booths, as well as daily mixology classes, adding an even more interactive, social component that their target demographic craves. As classes are also also tied to the theme, attendees will mix unique drinks surrounded by immersive decor.

Inspired by the ceiling of the Chapel Royal at Hampton Court palace, the design of The Void’s branding plays upon their mystical premise through celestial colors and patterns. Materials that are meant to be taken outside of the bar, such as gift bags or business cards, are intended to incite curiosity in consumers and promote natural word of mouth advertising.